What are the top SEO keywords for a SEO agency?

Online Marketing Tipz
Surprisingly most SEO Agencies do not depend on ranking for SEO keywords. That is because they usually will not generate the kind of client they wish to work with.
The best way to attract clients is to contact them directly. This is after deciding exactly what type of client you want to work with.
Here are some options to find good clients:
  • Email marketing
  • Targeted Facebook Ads
  • Direct mail
  • Freelance sites
  • Craigslist Ads
  • Cold Calling Service
But if you are stuck on focusing on keywords, the following are the top ones:
  • City + SEO company
  • City + SEO Service
  • City + internet marketing service
  • City + SEO consultant
  • City + Local SEO
  • City + SEO audit
  • City + SEO professionals

What is the important of keyword in SEO?

Online Marketing Tipz
What is the important of keyword in SEO?
If content is king then the keyword is queen in search engine optimization.
Keyword is the phrase or a search query typed by the user in Google. When a user searches something by entering the search query in Google. It gives the result with top 10 website links.
Google consider 200 factors before giving search results. Keyword is the base of Google search. Search engine optimization starts with keywords. You need to choose the right keywords for ON page and OFF page optimization.
Keyword is the most critical element in SEO.

What's new in SEO in 2017?

Online Marketing Tipz
Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year.
There have been numerous developments in SEO over the past 10 months. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s algorithm updates constantly keep business owners on their toes, several other trends are expected to take shape in 2017.
Here are a few things look out for in the ensuing months:
Optimization for user intent
Although keywords are still important, typing in simple words yields simple results. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent. Therefore, users are now entering full queries or phrases in search engines, which gather data and heuristics to provide results more effectively.
In 2017, brands will need to place value on optimizing their digital content based on intent rather than specific keywords. For your SEO strategy, it will be critical to:
  1. Investigate. What are users searching for that brings them to your page? What questions do they want your content to answer?
  2. Optimize. Once you have gathered your research data and found areas that need work, make the changes needed to boost ratings. Based on your research, tell the consumer’s story by altering content to reflect the reader’s experience.
  3. Adjust. Keep up with analytics to see what’s working and what isn’t so you can update accordingly.
More rich answers and snippets
We all turn to Google for answers. In response to our queries, Google will often display the required information directly in search results, along with other helpful websites, videos, movie or event information, reviews or specific dates.
Structured data markup (often referred to as “schema markup”) can help website owners achieve these enhanced listings on search engine results pages (SERPs). This markup works to assist search engines in understanding website content, allowing them to display that information in a way that is helpful for users.
For example, let’s say you ask Google for instructions for cooking meatloaf. The SERP features a rich answer (also known as a “direct answer” or “featured snippet”), followed by search listings that contain rich snippets relevant to recipes, such as reviews, ratings, cook time and calorie information:
What's new in SEO in 2017?
According to a study by Stone Temple Consulting, the volume of rich answers appearing in search results has nearly doubled from 2014 to 2016. If this trend continues, we’re likely to see an even greater number in the coming years.
Adding structured data markup to your website can increase your chances of having an enhanced SERP listing, being featured in a rich answer, or (in the case of branded searches) having a knowledge panel appear.
Users love quick access to useful information like this, so do yourself a favor and consider implementing schema markup for your website in 2017, if you haven’t already.
Cross-channel marketing
Cross-channel and multi-channel marketing sound similar, but in actuality, they are very different. Multi-channel simply means establishing a presence on more than one platform. Cross-channel means you are using several channels to market your brand in an integrated way. For example, if users are browsing products on a mobile app but decide not to buy, you can send them targeted ads based on their searches via email or social media.
Multi-channel marketing is by no means a new phenomenon. Cross-channel marketing, however, is like an extension of it. The primary goal of cross-channel marketing is to create a consistent brand presence across multiple channels so that users can move seamlessly between devices and platforms to make a purchase.
According to Econsultancy’s fourth annual Cross-Channel Marketing Report, 73 percent of respondents claimed that cross-channel marketing had a significant impact on increased conversion rates. However, it is only effective if you know your target audience and their consumption habits. The big challenges that businesses face in this process include:
  • knowing what the right message is
  • finding the right time to release it
  • using the correct channel
Although there are several tools and resources to help, cross-channel marketing is still in the infancy stages, even with the widespread adoption of mobile devices. Consumers today are more connected than ever, and the need for quality cross-channel marketing will continue to be in high demand throughout 2017.
Increased mobile growth
Mobile accessibility has reshaped SEO over the past few years. Mobile search is growing at a rapid pace and isn’t showing any signs of slowing down in the future. Traffic distribution has been shifting away from desktop and moving towards mobile devices, and many websites are already getting the majority of their traffic from mobile devices.
In May 2015, Google reported that mobile searches had surpassed desktop searcheson its search engine. Since then, the company has taken many steps which signal that mobile, not desktop, should be considered as the default user experience. In fact, Google recently announced that it has begun experiments to make its index mobile-first.
Mobile optimization is already extremely important in SEO strategies. However, it will prove to be mandatory in 2017.
Voice search is the next big thing
Voice search has been an ongoing project in the tech industry for a few years now. In the process of working out the kinks, it has become one of the fastest-growing search options. The appeal is undeniable. It’s hands-free, fast and futuristic.
As technology improves with each update, the error rate of voice search plummets. In his keynote speech at SMX West 2016, Google’s director of conversational search, Behshad Behzadi, noted that the speech recognition error rate has been reduced from around 25 percent two years ago to just 8 percent today.
The goal for voice search in 2017 is to go above and beyond voice recognition and evolve into voice understanding. This involves several changes with respect to:
  • previous searches
  • location-based context
  • context based on frequently used apps
  • personalized information
  • keyword research based on spoken queries
There’s no denying that voice search is a one of the biggest trends of the digital age. With massive improvements to Siri, Google Now and Cortana, SEO marketers would be wise to closely examine voice innovation and think beyond text-based queries in 2017.
Closing thoughts
The year 2017 will be a big year all around. Users are becoming increasingly connected and engaged with the content they consume. It is very important for SEO marketers to factor these upcoming trends into the bigger picture in order to be prepared to take on future challenges.

What is mobile marketing in SEO?

Online Marketing Tipz
Hello Friends What is mobile marketing in SEO and how is Effective in Marketing.


What is mobile marketing in SEO?
Mobile marketing is one of the trending marketing technique which marketers are adopting as a future marketing weapon for their product or services. All those marketing activities which create a bridge between an advertiser and consumer through mobile devices like smartphones, tablets, PDA’s and connections are considered as mobile marketing techniques. Currently more and more people are now using mobile that is why mobile marketing is in trend as an SEO strategy. Below are some of the popular mobile marketing strategies implemented in SEO:
  1. App-based Marketing via Google AdMob
  2. In-game Mobile Marketing which displays mobile ads within game as a banner or image pop-up
  3. SMS Marketing
  4. MMS Marketing
  5. Quick Response(QR) Code Marketing which are aligned with gamification
  6. Location Based Service Marketing that displays mobile ad to user in a specific location
  7. Push Notification Marketing
  8. Mobile search Google ads that are built for mobiles

How did you learn SEO?

Online Marketing Tipz
How did you learn SEO?
I pursued SEO technique without knowing what is SEO.
  • I just got Decision making, Time Keeping, Do the Best, Investigation-Tracking, Question rising skills from my childhood lifetime (Teach by my MOM)
  • I used the above concepts to SEO with the help of basic knowledge in SEO learned from World’s Top SEO Company - MOZ.
  • I followed & refer only MOZ because they are up-to-date about Google Algorithms Updates.
  • I stat my career as a PHP web developer & switch over to SEO for the interest of user tacking, Analytics and so on.
  • I follow the index wise learning so i never got any confusion.
Our 2 months Digital Marketing Training Program provides you complete knowledge of Digital Marketing with certification given by Google

What do I need to be an SEO specialist?

Online Marketing Tipz
By following a process called SEO ( Search Engine Optimization ). I have put together a small tutorial to learn the basics. Please go through it.
SEO process is done in order to make a webpage appealing to search engines and customers alike.
I can make you learn 50% percent of the base concepts in SEO from this answer and of course provide some sources that will be beneficial for learning SEO.
SEO's first steps are very easy. But to be on the safe side learn about black hat SEO techniques first. There are mainly 3 hurdles to pass in order to become a 5/10 SEO. They are as following
  • On-page optimization
  • Off-page optimization
  • Content writing/ rewriting
These are the basic stepping stones for SEO. There are many concepts behind each of these techniques. On-page optimization deals with increasing the performance of a website by modifying/ optimizing metrics related to it, which are relevant to search engines and users. Some of the on-page optimization techniques include
  • Webpage load speed : Google take this very seriously. This can be
    achieve by optimizing images, code , using image sprites, browser cache,
     enabling server side compression, using CDN etc..
  • Infographics: It consists of optimizing image size, ALT tag etc.
  • CRO (Conversion rate optimization). Which includes the webpage properties that has to be changed, so that it will be appealing to customer and search engines. Having a degree in human psychology and MBA will
    definitely help you here or You will have to think like a customer.
  • Checking for errors: No 404?..302, 301 pages?..You will have to include these considerations to the website. Mind you 301 is more important to both on and off page optimization.
  • Checking for decisive methods such as clockingcanonical formsetc..well anything that falls under black hat seo.
  • Try to avoid diversifying traffic.
  • Keyword analysis and including in websites. Do check for appropriate
    readability and keyword density. You can search google on " choosing the
     right keyword". Essential rule is that keywords with low competition
    and higher search rates is most probably successful.
  • There are some other less important tasks to be carried out in On-page optimization. Please google it for them.
Now on to Off-page optimization.
This will deal with factors affecting your Page authority and domain authority. It consists of
  • Link building : May be best known as the most important thing in SEO as of now. Link building is a method by which other sources refer your website. This can be done in many ways (Not going to that). The links referring your website is called in-bound links and when you refer a website it's an out-bound link. Link building has high influence on search engine ranking. One thing to remember when doing link building is that more than the number of domains referring you quality and authority of links will determine your value for a search engine. Also avoid buying links unless they are trusted and belongs to the category of website business
  • Social media Optimization: Using social media one can share the contents to a wider fan stream. You can not only share, but can have the analytic data of number of share, ROI and many other factors through connected websites such as buffer, hootsuite, kuku etc. Also by sharing this you can acquire more
    reputation and possible link building. Now you know how social media aligns with SEO.
  • Use of Robots.txt, htaccess,nofollw,index: It actually falls in the on-page optimization settings but i think sitemaps and other above said factors should be mentioned in off-page optimization also. 
  • Directory submission and pings: Directory submission is used to submit your website to other search engines and yellow pages. Be careful while implementing this, as they might also submit your site to sites that has
     certified as spammy in nature. pings helps you to announce your updation to search engines and other related webpages.
  • Infographic sharing: sharing video, audio and other visual representation to multiple websites for getting links.Finally Content writing/ rewriting. This is a section where you will have to engage your writing ability and common sense. Anyone can write a content, but a page optimized for SEO will be written only by an experience content writer. Use keyword density analysis, reading ability analysis, CRO and a 1000 other measures. More details about content writing is beyond the scope of this article. But some cardinal info for you to know is
There are style and manuals available for content writing. For: Chicago manual or you can follow Wikipedia style .Understand the difference between Content writing, process and procedural writing, technical writing etc..Well if you completed these steps, You are a good at SEO. From here if you want to make your skill level to 10/ 10, then spread your knowledge by doing projects in all fields like education,health sector
etc.. Also some knowledge about apps and ads. Also learn a good social, metric tools like analytics, semrush ( My favorite ), moz etc.. Create custom reports and alerts. Well the whole 9 yards.
Finally in order to expand your wisdom. Let me provide you some reference from which you can gain more knowledge.
I found some websites that can help you .
What do I need to be an SEO specialist?
These websites can give you insight to the SEO world and digital marketing. Please know that SEO and Digital marketing are not much different. SEO is a part of digital marketing. Digital marketing includes more branches such as content marketing, social media marketing, search engine marketing etc.. 
Our 2 months Digital Marketing Training program provides you complete knowledge of Digital Marketing with certification given by Google
Hopefully this resource has been useful to everyone.

What is the right approach to SEO?

Online Marketing Tipz
I would suggest you to learn and research about SEO, and at first you need to learn from many famous and largest websites about SEO, SEM such as: Searchengineland. com, Searchenginewatch. com, Searchenginejournal. com, Moz. com,...they're all giving free basic SEO, SEM techniques and courses that you can follow up and practice as well. After that, you should apply these techniques on your own website with your domain and hosting, try your best to practical daily as much as possible.
I believe that you can get the archive after some months you try hard.
Good luck to you,