Google Tag Manager Fundamentals certification Question and Answers Assessment 1

Google Adwords, Analytics Certifications
1. How can Google Tag Manager help you manage your website?
(select all that apply)

·         Simplify and speed up tag deployment
·         Specify when tags should fire
·         Manage different versions of tags
·         Increase website performance
·         Increase audience reach


2. Google Tag Manager can only be used with Google tags
·         TRUE
·         FALSE


3. When creating a tag implementation plan, what are the recommended guidelines?
(select all that apply)

·         Determine which existing tags can be moved into Tag Manager
·         Decide what static and dynamic values you’ll want to pass from your website
·         Determine which events (or actions) you’ll use as triggers
·         Choose which tags can get you the data you need


4. If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?

·         AdWords Conversion Tracking tag
·         AdWords Remarketing tag
·         Google Analytics Pageview tag
·         DoubleClick Floodlight counter tag


5. What is stored in a Tag Manager container?

·         A grouping of all of your Tag Manager accounts.
·         A collection of variables defined in Tag Manager.
·         A Javascript object that holds data passed from your website
·         A collection of website tags and triggers


6. What is a “container snippet” in Tag Manager?

·         JavaScript code placed on each page of your website
·         A Javascript object that holds data passed from your website
·         A collection of website tags and triggers
·         Analytics tracking code


7. A Tag Manager account allows you to do which of the following?:
(select all that apply)

·         Manage tags for one or more websites
·         Access your Google Analytics account
·         Connect multiple Tag Manager accounts to single Google account
·         Control access permissions to a Tag Manager account


8. What is a “trigger” in Tag Manager?

·         A trigger determines which events fire on your website
·         A trigger instantiates the Data Layer
·         A trigger fires tags in response to website events
·         A trigger publishes tags to your website


9. What are the three parts of a trigger in Tag Manager?

·         Variables, operators, and values
·         Operators, tags, and variables
·         Variables, operators, and the Data Layer
·         Tags, values, and the push method


10. How do you enable a built-in variable in Tag Manager?

·         Publish the built-in variable in the Publish Now area
·         Create a user-defined variable in the Variable configuration tab
·         Check the built-in variable in the Variable configuration tab
Uncheck the built-in variable in the Variable configuration tab

Read Google Tag Manager Fundamentals certification Assessment 2
Read Google Tag Manager Fundamentals certification Assessment 3
Read Google Tag Manager Fundamentals certification Assessment 4