Google Tag Manager Fundamentals certification Question and Answers Assessment 2

Google Adwords, Analytics Certifications
1. When first logging into Google Tag Manager what will you need to set up?

·         The Data Layer
·         A Tag Manager account
·         Cross-domain tracking
·         A Google Analytics account


2. Where should you place the container code on your website for best results?

·         Before the opening <body> tag on every page of your website.
·         After the opening <body> tag on every page of your website
·         Before the closing </body> tag on every page of your website
·         After the closing </body> tag on every page of your website


3. Where can you find your container code in Tag Manager?
(select all that apply)

·         After you first create an account and container
·         Under the “Accounts” section by clicking into the container
·         Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
·         Under the “Versions” section by clicking into the tag


4. What is the suggested naming convention when creating tags?

·         Website name - tag type - variable used
·         Agency name - website name - date
·         Date - tag location - creator
·         Tag type - website name - tag location


5. To set up a reusable Google Analytics property ID variable, you should use what kind of variable?

·         User-defined Constant variable
·         User-defined Data Layer variable
·         Built-in Event variable
·         Built-in Click Classes variable


6. What are some of the benefits of using the Data Layer in Tag Manager?
(select all that apply)

·         Avoid fragile dependencies on web page source code
·         Pass data into third-party applications
·         Use the data to fire triggers
·         Add an additional layer of security to data


7. Where in your website code should you place the Data Layer object?

·         Before the container snippet
·         After the container snippet
·         Inside the container snippet
·         At the bottom of your HTML


8. How are variables declared in the Data Layer?

·         As Javascript cookies
·         As variable types
·         As containers
·         As key-value pairs


9. What are two ways to populate information to the Data Layer?
(select all that apply)

·         Use code to pre-populate values in the Data Layer when a web page loads
·         Use Google AdWords to push information to the Data Layer
·         Use Google Analytics to push information to the Data Layer
·         Use a Javascript method to push values from your web page into the Data Layer


10. Data Layer variables persist across pages automatically

·         TRUE

·         FALSE