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All Google Analytic Certification Questions and Answers

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True or False: Bounce Rate is a dimension.
What are some valid location dimensions?
Your visitors have a habit of visiting your site several times before converting. Which metric could help you determine whether or not a particular keyword is part of a conversion path?
Which metric can you use to determine if one type of campaign was responsible for initiating conversions?
You are getting high bounce rates on a landing page from a particular keyword. Why might this be?
Which campaigns require you to add manual tags to destination URLs for tracking?
Filters let you include, exclude, or modify the data you collect in a view.
Which of these user characteristics CANNOT be used to create a Custom Segment?
Which of these criteria CANNOT be used to create a Custom Segment?
What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
Filters may be applied retroactively to any data that has been processed.
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
You cannot change the default session timeout duration in Google Analytics.
Which of these channels is NOT included in the default Channels report?
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
What is a “dimension” in Google Analytics?
Which report would you use to determine where users start or exit the conversion funnel?
Which of these is a scope for Custom Metrics?
What type of data does Google Analytics prohibit you from collecting?
You can only apply a Custom Dimension to data that was collected after you created the dimension.
What four types of Goals are available in Google Analytics?
Which data table display compares report metrics to the website average?
Which user characteristic may NOT be used to change keyword bids in AdWords?:
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
Which type of Custom Report shows a static sortable table with rows of data?
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on 
By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?
Views can include website data from before the view was created.
Which reports require you to activate Advertising Features?
Segments are applied before sampling in reports.
If you want to track users and sessions across multiple domains, what must you set up?
Which of these is NOT possible when you link your AdWords account to Google Analytics?
Which of these can be imported to define a remarketing audience?
What will happen if a user clears the Analytics cookie from their browser?
In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
To collect how many times users downloaded a product catalog, what would you set up?
What URL tag does AdWords add to the destination URL using autotagging?
If a filter excludes data from a view, that data can never be recovered for that view.
Which report indicates the pages of your website where users first arrived?
Which reports show websites that send traffic to your pages?
If you wanted to track what search terms customers used to find products on your website, what would you set up? 
Custom Dimensions can be used as which of the following?
By default, which of these is NOT considered a “medium” in Google Analytics?
Which of these can join offline business systems data with online data collected by Google Analytics?
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Which report shows the percentage of traffic that has visited your site before?
Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
Which report helps identify which browsers may have had problems with your website?
What four parameters can you include with an event hit for reporting?
What are the four scope levels available for dimensions and metrics in Google Analytics?
Sharing a Custom Report will share the data in that report.
Once you have deleted a view, you have a limited number of days to restore that view.
Custom Reports will NOT let you do what?
What is a “secondary dimension” in Google Analytics?
By default, which of these are NOT Remarketing audiences that you can define?
In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
Which campaign parameter is NOT standard in Google Analytics?
Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Which of these would prevent data from appearing in a Custom Report?
Which of these can you NOT share using The Solutions Gallery?
Which of these is NOT a benefit of Remarketing in Google Analytics?
Assigning a value to a Google Analytics Goal allows you to do which of the following?
Auto-tagging is used to collect data from which kinds of traffic?
When will the Analytics tracking code send a pageview hit to Google Analytics?
What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
What will happen if you install the same default tracking code on pages with different domains?
Which tags does Google Analytics recommend to accurately track campaigns?
What is a “metric” in Google Analytics?
Google Analytics filters are applied in the order in which they are set in your view.
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
Which report helps you understand which kinds of mobile devices were used to visit your website?
What is the “Bounce Rate” in Google Analytics?
What is Bounce Rate?
What is one indication of a poorly performing landing page?
How can you use the Landing Pages Report in assessing website performance?
True or False: You can use Intelligence to alert you if weekly revenue increases or decreases by an unexpected amount.
True or False: You would use Intelligence to set up a custom alert.
In the Google Analytics Intelligence Events, what types of alerts are available?
What are the two most common ways that visitors can be recorded as “direct / (none)” in Google Analytics?
A search engine appears in the list of referring sites. Why might this happen?
On your website.com, you are seeing traffic coming from website.com / referral. Why might that be happening?
What is a referrer?
Reports show that visitors are coming from paused or discontinued campaigns. Why might this be?
True or False: You can view Ad Group data in Google Analytics with AdWords manual tagging enabled.
True or False: You can view Match Type data in Google Analytics with AdWords manual tagging enabled.
True or False: You can view Placement URL data in Google Analytics with AdWords manual tagging enabled.
True or False: You can view Campaign data in Google Analytics with AdWords manual tagging enabled.
True or False: by default, Google Analytics will track the click path of individual visitors.
True or False: by default, Google Analytics will track the average amount of time spent on your site.
True or False: by default, Google Analytics will track the referrer that directs visitors to your site.
True or False: by default, Google Analytics will track the number of visitors.
True or False: Google Analytics can NOT track visits to cached pages.
What is the purpose of “_trackPageview()”?


You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?