Testing Mobile Apps

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So you are about to launch your mobile app. Before doing this, ask your chosen app developers to test, and follow our advice as well 

Several businesses have turned towards mobile apps as a means to market their business and offer more value to their consumers. How can you ensure that your app stands out among all of these? Obviously, it should focus on usability and deliver some value. But, this can only be ensured when you have tested your app, and tested it thoroughly.

Testing Mobile Apps

Your chosen app developers will do this on your behalf. But you can do a couple of things yourself as well. Here is what we advise. 

Test on the right platform

Which platform have you built your app on? Web-based, native, or a combination of the two? Testing strategies vary with each platform. While a native platform gives you the greatest control level over experience, you have to put in a lot of efforts to test it out on multiple platforms, considering the numerous OSs and devices.

Web-based app testing is also a challenge. You have to deal with a number of browsers, and then pay attention to loading speeds as well. Plus, the app should offer a consistent experience over every device and screen size.

So, keep the platform in mind, and then start testing your app.

Functionality should be your topmost focus

Functionality is the central most important aspect of your app, and it should deliver value to your users. Why are apps used? Because consumers try to perform specific functions. So, if your app has an incomplete or insufficient functionality, your users will probably abandon it.

Ensure that all main features and functions have been implemented properly, and then test them thoroughly.

And then consider user experience

Mobile apps are meant to be easily accessible. So if your interface is poorly designed, too complicated or doesn’t allow the functionality to flow well, then you should improve it. Test your app with this in mind, and if there are any issues, get them resolved before taking your app to the market.

And by the way, you can evaluate user experience even in the design phase, when some of the features have been developed. You don’t have to wait until the app is complete, since that may actually put you behind the timeline.

Emotional engagement is a consideration

Will your app engage users emotionally? You will score some major points if it does. Though there are plenty of apps, only a few of them are used regularly. If users forget your app, it won’t help you in any way. So, when you take the app, ascertain that it strikes an emotional appeal, and has the power to hook your users.

Balance the testing

Maintain a balance between exploratory and scrip-based testing. The former helps you identify user experience issues, edge cases and special conditions, while the latter concentrates more on emotional engagement. Create the right mix between them for a thorough testing.

So, did our tips help you out? Still got questions? Reach out to an app developer, and they’ll help you out.