Figuring out Keywords for a WP Website

Google Adwords, Analytics Certifications
Here is some advice on researching keywords for your WP site

Properly researching keywords is extremely important if you want your WordPress website to be ranked higher on the results pages. But that is only when you target the best keywords for your business or product.


A WordPress developer can definitely help you here, but for the time being, here is some advice that would be really useful.

How can you research keywords?

The Tool
The Keyword Planner, part of Google Adwords, is the best way to search for relevant keywords, not to forget that it’s free; the only requirement is a Google account.  Keyword Planner provides you several variations of your keyword, along with competition level and traffic information.  Start the search with any generic keyword, applicable to your niche, and the tool would give you a view of what people in your relevant industry are searching for. Consider the competition and search level pick up a suitable keyword, and then use it for optimising content.

Other than Google Adwords, you can also use SEMRush, Uber Suggest and MOX Keyword Explorer.

High Traffic keywords 
These are the ones that are searched for the most, and so you should optimise your website or WordPress blog for them. That does mean greater competition, but if you use long tail keywords, you can still drive a good amount of traffic.  Another way is to post new and fresh content that includes both internal and external links.

Competitive Keywords 
What keywords are being targeted by your competitors? Keep a track of them by using tools like Ahrefs. This isn’t free, but definitely valuable. Once you sign up, the tool would show you organic keywords being used by a website for traffic generation. You can also see the level of traffic that is being received.

What’s the impact of not researching keywords?

Your SEO rankings will fall sharply.  Until your keywords have been correctly optimised, it’s going to be hard for you to be towards the top of SERPs. Yes, that does mean your target audience won’t find you instantly.

Less Traffic
Not being found obviously means that you would have less traffic on your website.

Less Brand Awareness
SEO can impact your brand and increase awareness. But if you are targeting wrong keywords, your website won’t be visible to your potential consumers.

So let’s get in touch with WordPress Developers and optimise your website now.